Love in Turmoil: How to Win Back the Hearts and Minds of Research Participants and deliver a strong return to end-clients
Tuesday, October 24, 2017 6:00:00 PM UTC - 8:00:00 PM UTC
1 objective Our simple objective is to inspire you to improve the research participant user experience. 2 methods We will present key insights from the research we have recently conducted into the online survey and qualitative research user experience. 3 fundamental truths No matter what method you are using, you need to build upon these truths in order to engage participants. 4 points of view Our expert panel will discuss the roles clients, agencies, tech providers and data collectors all have to play in creating great user experiences, which deliver a strong return for the end-client. 5 themes We will build on presentations given recently by the panel at the Insights Leadership Conference and the Corporate Researcher Conference to lead you on a journey through five high-engagement themes. 6 changes You will come away with six concrete actions you can take to start delivering better user experiences today.
Empowering intelligent business decisions.
Inspired by the 2017 merger of CASRO and MRA, all Insights Association proceeds are invested in advocacy, education and other initiatives to directly support the marketing research and analytics community.
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