Learnings and Successes: Multi-channel Patient Engagement Journey
Johns Hopkins Medicine’s Brain Tumor Initiative

Sponsored by:

Johns Hopkins Medicine wanted to build awareness for its brain tumor services. In order to do this, it needed to build an integrated patient engagement journey through multiple channels. 
 

Leaders from Johns Hopkins Medicine will share the value of expanding its reach across channels and countries as a part of its patient acquisition strategy. They’ll discuss the alliances needed to launch the initiative and the stages of an early journey that began as an email drip campaign and evolved into a multi-channel journey that spanned into international markets, attracting new patients and awareness for specialty services.
 

You’ll learn what to consider before launching a multi-channel patient engagement journey, and how to successfully test and adjust your approach and supporting technology to enhance the customer experience. 
 

Attendees Will Learn:

• How to launch and build an integrated patient engagement journey. 
• How to expand to other markets and scale existing and future 
• How to test and optimize your journey.
   

Speakers:
Therese Lockemy 
Director of Internet Marketing and Social Engagement 
Johns Hopkins Medicine

Breana Fischer
Internet Marketing Specialist 
Johns Hopkins Medicine

Register Now!